media-planning

Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.

Break-even spend and ROAS simulator for Display vs. Shopping/Sponsored campaigns, built from sourced 2026 India ad-tech benchmarks — Display never clears break-even, Shopping clears it at ~₹22,800 of spend.

DOOH and OOH advertising research dataset for AI-agent due diligence, ESG, policy, public health, privacy, safety, and urban planning

Claude Code skill: turn product+market+persona into Google Ads Custom Affinity xlsx (multi-tab kws/websites/video/channel/APP, with adversarial sub-agent verification)

Campaign pacing dashboard that compares marketing spend with plan and flags budget risks before overspend.

Feature engineering for marketing mix modelling and multi-touch attribution in R. Geometric and Weibull adstock, four saturation curves, carryover selected by cross-validation against your KPI, and customer journeys built from raw event logs.

Медиапланирование и почасовое ведение рекламной кампании: план по каналам с прогнозом, ведение по часам, перенос бюджета между каналами по ходу

Marketing Evolution — independent third-party profile of a public API surface, by API Evangelist. Marketing Evolution is a marketing measurement and analytics company that provides an AI-driven operating system for marketing operations. Its platform unifies audience data, media exposure, third-party signals, and proprietary sources into a single vi

Spot Runner — independent third-party profile of a public API surface, by API Evangelist. Spot Runner is an AI-driven advertising technology company (backed by Battery Ventures) focused on contextual media planning for Connected TV (CTV) and online video. Its platform uses proprietary MicroModeling AI through tools such as ContextPlanner and Contex

An exploratory digital campaign planning simulator for testing media scenarios, assumptions, allocations, and trade-offs.

VideoAmp — independent third-party profile of a public API surface, by API Evangelist. VideoAmp is a Los Angeles-based media measurement and advertising technology company, founded in 2014, that operates as a certified national TV currency provider alongside Nielsen and Comscore.

A Node.js service demonstrating how to create an intelligent Media Planner Assistant

Horizon Media — independent third-party profile of a public API surface, by API Evangelist. Horizon Media is the largest independent media agency in the United States, founded in 1989 by Bill Koenigsberg and headquartered at 75 Varick Street in New York with offices in Los Angeles and Toronto.