clv-forecasting

Here is 1 public repository matching this topic...

Loveleen-DS / Lifetimes-package-for-CLV

Demonstrates how Python's lifetimes package can identify high-value customers and predict their future purchasing behavior. Utilizing the BG/NBD model to forecast purchase frequency and the Gamma-Gamma model to estimate transaction value, this repository aids in crafting targeted marketing strategies.

customer-retention transaction-data gamma-gamma clv-analysis beta-geo clv-forecasting

Updated Sep 6, 2024
Jupyter Notebook

Add this topic to your repo

To associate your repository with the clv-forecasting topic, visit your repo's landing page and select "manage topics."

Learn more