Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
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Updated
Sep 16, 2026 - Python
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
The main purpose of this repository is to model and forecast customer lifetime value.
Buy-till-you-die models for a non-contractual business, in Python that installs. Four dependencies, Python 3.11+, published estimates reproduced in CI.
Measuring Customer Lifetime Value through Buy Till You Die (BTYD) model
Bayesian Commercial Decision Engine: Google Meridian MMM, SHAP explainability, BG/NBD Customer Lifetime Value, and distributed Apache Spark churn pipelines.
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