Engineering Manager — leading high-traffic platforms for global hosting brands

I lead engineering teams at Newfold Digital, delivering customer-facing web platforms across brands like Bluehost, BigRock, HostGator, Network Solutions, and ResellerClub.

With 10+ years in software engineering and 3+ years in engineering leadership, I focus on platform strategy, reliable delivery, and teams that ship under real traffic — not just code that works in staging.

I sit between product pressure, engineering reality, and long-term platform health. My job is outcomes through people and systems.

I'm not just writing code — I'm leading teams and shaping platforms that engineers can build on confidently.

• Lead 2 engineering teams (~8 engineers) across 5+ brand properties
• Own delivery execution, engineering planning, and platform evolution for blogs, storefronts, and domain tools
• Drive technical strategy, architecture decisions, and shared engineering standards across a multi-brand portfolio
• Lead OCI cloud modernization across brands including BigRock, ResellerClub, and Bluehost
• Enable teams through mentorship, process improvement, and clear ownership
• Align engineering work with business impact, performance goals, and long-term platform vision
• Treat Core Web Vitals and platform reliability as leadership priorities — not side quests
• Stay close to the stack (WordPress, TypeScript, React, PHP, CI/CD) when it helps unblock teams or validate architecture

Open source is where I experiment, learn fast, and give back — while my day job is leading teams and platforms.

• Author of the Bitly URL Shortener WordPress plugin — 14k+ downloads
• Contributor to tooling that simplifies plugin architecture and WordPress workflows
• Builder of internal-style tools in public — focused on automation, clean structure, and developer experience
• Advocate of modular design and modern standards in legacy ecosystems

I enjoy turning real-world engineering problems into reusable solutions others can benefit from.

I lead 2 engineering teams (~8 engineers), guiding delivery, architecture decisions, and engineering quality — while staying technical enough to challenge designs and unblock production when it matters.

My leadership philosophy:
Strong systems + empowered engineers = sustainable velocity

I focus on:

• Creating clarity in complex technical and organizational decisions
• Raising engineering standards without slowing teams down
• Encouraging ownership and architectural thinking at every level
• Reducing technical debt through structure, not shortcuts
• Bridging business priorities with engineering realities
• Building delivery rhythms that work for remote and hybrid teams

I'm not in the codebase every day — but I stay close enough to lead with context, not theory.

Leadership & delivery

• Building and scaling high-performing engineering teams with strong delivery ownership
• Multi-team execution, roadmap alignment, and cross-functional collaboration
• Platform strategy across multi-brand, multi-tenant hosting properties

Platform & cloud

• OCI cloud migration and modernization at enterprise scale
• CI/CD automation, quality gates, and observability (Jenkins, SonarQube, Grafana)
• Performance engineering and Core Web Vitals as business metrics

Technical depth (when it supports the platform)

• WordPress & React platform engineering at scale
• Refactoring and stabilizing legacy systems through incremental, low-risk improvements
• Cloud-native tooling and backup/integration patterns (OCI, S3, GCP)

• ⚙️ Author of the Bitly URL Shortener WordPress Plugin — 14k+ downloads
• ☁️ Led multi-brand OCI migration across BigRock, ResellerClub, Bluehost, and more
• 🚀 Revamped a major domain management platform — PageSpeed scores from under 40 to 90+
• 🛠️ Improved deployment reliability through CI/CD automation across Jenkins
• 🏆 Lead engineer and engineering manager on large-scale, multi-brand platform initiatives
• 📦 Active contributor to open-source tooling and the WordPress ecosystem

Open to engineering leadership conversations, advisory work, and selective technical collaborations.

Great engineering isn't about clever code — it's about clarity, reliability, and enabling others to move faster.

The hard calls aren't always about the "best" tech. They're about what moves the platform forward and what the team can sustain.

My goal is to build platforms, teams, and practices that scale long after individual features are forgotten.