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reshshah/README.md

Hi, I'm Reshma 👋

I work in data science and analytics — 16 years in retail across personalization, site merch, marketing, customer growth, loyalty, digital ads and experimentation.

Currently at: Walmart

Previously at: TripAdvisor, Chewy, Staples & Macys

Interests: Machine Learning, Agentic AI

📍 San Jose, CA · LinkedIn


🔭 What I'm building now

A scalable machine learning platform that turns raw customer data (orders, web events, support tickets, marketing touches) into trained, evaluated churn, propensity and uplift models.


🔭 What I have built

Standalone scripts and small apps from marketing and growth analytics problems I've worked on:

Tool What it does
Marketing Mix Modeling Assistant A simple OLS + Lasso MMM with budget suggestions — deliberately basic, no adstock or saturation yet
LLM Sentiment & Topic Pipeline LLM-based review classification with topic extraction
Breakeven ROAS Calculator A small Streamlit tool for margin-aware ROAS thresholds
A/B Test Sample Size Calculator Two-sample power analysis for experiment design

🔭 What I will build next

A work-in-progress multi-agent system for subscription churn, designed spec-first: the architecture, agent contracts, and design tradeoffs are documented in the repo, and I'm implementing it phase by phase against that spec. The design covers streaming feature ingestion (Kafka), an XGBoost + LightGBM ensemble with SHAP, Claude-generated explanations, and CUPED-based experimentation.

Python XGBoost Kafka Redis FastAPI Anthropic Claude SHAP CUPED


Things I've come to believe about ML systems

  • The model is rarely the hard problem — feature freshness, auditability, and the decision layer above the model usually matter more.
  • Explainability is a product feature. A churn score nobody understands is a churn score nobody acts on.
  • Experiments should compound: each outcome should make the next decision smarter.

Tools I use

ML: Python · XGBoost · LightGBM · scikit-learn · SHAP · statsmodels LLM / Agents: Anthropic Claude · OpenAI · RAG Infra: Kafka · Redis · FastAPI · Docker · GitHub Actions Experimentation: CUPED · power analysis · causal lift measurement

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  1. data-science-portfolio data-science-portfolio Public

    Applied ML & analytics: Bayesian journey-graph attribution, MMM, LLM sentiment pipelines, experiment design

    Python 2