WordPress developer based in Freiburg, Germany. I build fast, client-editable WordPress sites as a full-site-editing block theme plus a settings-driven core plugin, and I look after SEO, performance and Google Ads for the sites I run on retainer.

🌐 ajrwebdesign.com

Every site I build starts from these two repositories:

• ajr-starter-theme: an FSE block theme. theme.json is the design system, every section is a real core block, and the client can edit all of it in the Site Editor.
• ajr-starter-core: the core plugin. It holds business details and schema, Google tags with Consent Mode, the redirect map, image sizes and AI-agent access, and everything it does is a setting. A CI check fails the build if anything is hardcoded.

• Client-editable first. No shortcodes, no page-builder lock-in, no HTML blobs.
• Nothing hardcoded. If a value is on the site, it has an admin field.
• Measured, not guessed. Lighthouse 90+ is the floor, and every performance claim in the code comments comes from a real before/after audit.
• Gated. WordPress Coding Standards, PHPStan, unit tests and a pre-deploy gate run before anything ships.