Operations & CRM Lead · Rent A Roof and SNC, New Delhi (Nov 2022 – present)

I take messy operational work (scattered leads, listings nobody trusts, manual quotes) and design one system to replace it, from requirements through data migration, go-live and training.

• Moved Rent A Roof off a 12-seat subscription CRM in 3 months (Jun–Sep 2026) to a self-hosted CRM and website; production cutover on 9 Sep 2026.
• 6,089 legacy lead records and 27,516 history events migrated in one import, 0 rejected (30 Jul 2026).
• 2,397 tasks completed by the team in the 30 days to 22 Oct, up from 1,014 in the 30 days to 5 Oct.
• 2,248 property↔lead matches in the 30 days to 22 Oct.
• 12,152 live listings, 98% loaded by import; 6,843 of them active and published on rentaroof.in.
• Two monthly print listing magazines now load by PDF upload: 2 issues, 21,182 printed lines read, 16,441 listings refreshed and 3,101 added, with 274 human review decisions (23 Oct 2026).
• 113 of 383 new leads were organic (not from paid ads or portals) in the 1.5 months after go-live (9 Sep – 23 Oct 2026), and 51% of them became qualified requirements, against 22% of Meta-ad leads.
• 16 new leads enquired about a specific listing organically through the website's scripted assistant, 8 of them straight from Google search; organic Google visitors grew from 14 to 369 a week within a month of the relaunch.

The client write-ups show desktop and mobile screenshots from demo builds. Client source code stays private; walkthroughs on request.

1. Real Estate Platform — CRM & operations · Live, in daily use since 9 Sep 2026
For Rent A Roof, a South Delhi property-consultation company. Lead pipeline, a 12,152-listing inventory (22 Oct 2026) kept current by importers (including the magazine-PDF importer), property↔lead matching, tasks and alerts, a listing-verification desk with an owner-calling screen, deals and brokerage dues, and Knowlarity click-to-call and DLT SMS connected to the CRM.
Write-up · Interactive demo

2. Real Estate Platform — public website · Live at rentaroof.in, relaunched Sep 2026
6,843 active listings (22 Oct 2026) published straight from CRM inventory, plain-English search, locality and colony pages, a price guide, compare and shortlists, a phone-OTP customer dashboard, and Roofie, a scripted (rule-based) enquiry assistant. Rent searches for 5 key South Delhi localities reached Google's first page within 30 days of the relaunch.
Write-up · Live site

3. Construction & Interior Design Firm — CRM / ERP · Deployed May 2026, team rollout pending
For SNC, a construction and interiors firm. Designed for the studio's quoting and project delivery: BOQ quotations priced from a 569-item rate card (33 sections), client quote and project portals, and a won quote that becomes a project plan with tasks and milestones in one step. Built over about two months, AI-assisted.
Write-up · Interactive demo

4. 3D Business Planning Tool (Constellation) · Live demo
A personal project: a business plan as a navigable 3D map. The sample plan has 30 initiatives across 6 pillars and 27 cross-initiative dependencies. React + Three.js, AI-assisted.
Write-up · Live demo

5. The Boxx Fitness Website · Live at theboxx.in
Rebuilt and relaunched a gym's website in about 19 hours (Apr 2026, AI-assisted). I also chose FitGymSoftware and set it up with the vendor (27 membership plans).
Write-up · Live site

6. Construction & Interior Design Firm — website · Live at buildwithsnc.com
32 pages (Oct 2026), including 17 project pages (14 projects) and 5 articles; the contact form tags 5 enquiry types.
Write-up · Live site

7. Entertainment Platform (Encore) · Client project, not public; screens on request
A hyper-local marketplace where one account can hold several user types (fan, entertainer, venue, service provider), each with its own working dashboard, plus city-partner (liaison) dashboards with referral commissions paid out in two steps, a super-admin console, and Post Studio, a built-in social-media post editor. 68 verified updates shipped in 7 weeks across 4 client testing rounds (Jun–Jul 2026), AI-assisted.

Retired: Partner / telecalling portal · Retired Sep 2026
Built in May 2026 for one field agent (132 leads by 29 May; 348 in the calling queue by 10 Jun). Its leads moved into the Rent A Roof CRM in July 2026.

I gather the requirements, make the product decisions, direct AI coding tools and test every change; then I run the data migration, go-live and team training. Earlier versions of the Rent A Roof website were built by outside teams I coordinated.

Built with: Laravel · Livewire · Filament · Alpine.js · Tailwind CSS · MySQL · React · Three.js · HTML/CSS/JS

abhimasih0505@gmail.com · LinkedIn

_{Showcase screenshots come from demo builds; live sites are linked above. Results are dated and come from production data or project records.}