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I build AI products that work in production — the kind that survive real users, not just a demo. The hard part is the same whether it's enterprise or consumer: evals, guardrails, and knowing what "good" actually means. My edge: I was a software engineer first - 3 years building real-time analytics platforms and trading tools. That means I don't just write requirements and hope for the best. I understand what's feasible, where the technical risk lives, and how to have real conversations with the teams building the thing. On the enterprise side I work at the intersection of LLMs, RAG, and agentic workflows, shipping secure, compliant B2B products. On the consumer side I build and ship my own AI - recommenders and rankers like Vibe Route and Blind Spot (below). |
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| What changed | How | |
|---|---|---|
| 🚀 | 60% faster time-to-insight for end users | LLM-powered automation of high-frequency research workflows |
| ⏱️ | 12 hours → under 2 hours on critical workflows | AI agents handling data-intensive manual tasks end-to-end |
| 📉 | 60% reduction in manual research effort | Agentic RAG pipelines replacing repetitive analyst work |
| 📈 | 25% efficiency gain across teams | Research technology enhancements across cross-functional delivery |
| ⚙️ | 40% platform performance boost | Optimised caching, API architecture, and data-fetching strategies |
| 👥 | 8,000+ enterprise users served | Multi-agent GenAI platform featured by NVIDIA · showcased at Databricks Data + AI Summit |
AI / ML
Product
Technical
Consumer AI, shipped end-to-end - where I keep my product judgment honest.
🗺️ Vibe Route
AI-powered walking route comparison that scores routes by how they feel — not just how fast they are. Built with LLM scoring, DBSCAN clustering, and NLP sentiment pipelines.
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Surfaces filter bubbles in Netflix viewing behaviour using cosine similarity, content-based filtering, and the Herfindahl index to measure recommendation diversity.
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"The best AI products don't feel like AI. They feel like someone finally understood the problem."
Ship small, learn fast, kill what's not working — and have the courage to say so.
| I believe | I don't believe |
|---|---|
| 🎯 The user's real problem > the stated requirement | 🚫 AI is a solution looking for a problem |
| 📐 A good PRD saves 10x the engineering time | 🚫 Moving fast means skipping clarity |
| 🔍 Talking to users is never optional | 🚫 Internal proxies understand end users |
| 🛡️ Security and compliance aren't afterthoughts | 🚫 You can bolt guardrails on later |
| 📊 "Done" means it passed eval, not that it shipped | 🚫 Adoption is someone else's problem |
I don't believe in building features nobody asked for. For me, AI isn't the product — it's the tool. The product is the problem you're solving, and how seamlessly you solve it. If the user has to think about the AI, you've already lost.

