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SylviaZam/README.md
Sylvia Zamora

Product designer in San Francisco, studying for an MA in Interaction & UX/UI at Academy of Art University. I started in research and data: two years at Unmade, an e-commerce consultancy, turning customer feedback from 20+ brands into store changes, including a product-page redesign projected at MX$1M+ in additional yearly revenue. Promoted to UX Researcher three months in.

Portfolio · LinkedIn · Medium · sylviazamorat@gmail.com

Selected work

Three phone screens from Chappie: a home screen, a verdict reading 0 Concerns with sources, and the product scanner in a grocery aisle
Chappie
An ethical shopping app that shows its evidence instead of a single score. Survey, interviews and a usability test with 8 shoppers. 		Studio Trace landing page: the headline Show how the work was made, inside a tunnel of large blue type
Studio Trace · code
A live web app that records how AI took part in creative work, so the creator's own judgment stays visible.
Bar chart comparing the worries of BFit buyers who found the brand through its founder with buyers from other channels
BFit: same doubts, different reasons
Research for a Mexican wellness brand at Unmade. 3,554 survey responses showed every kind of buyer shared one doubt: will it work? 		Three phone screens from the Crunch Fitness redesign: class schedule, home with gym capacity, and recent workouts
Crunch Fitness
A concept redesign of the gym app that puts check-in and workout logging ahead of offers.

Code

Play

Type Is Feeling, a type specimen that changes with mood, and Please Do Not Touch, a gallery sculpture you are not supposed to poke.

Writing

AI Can Generate the UI. Who Designs the Rules? · The Devaluation of "Discovery" · Your Design System Speaks English

Figma · Adobe Creative Cloud · HTML, CSS, JavaScript · Python · SQL · Claude Code · Codex

Berry fact: zarzamora means blackberry.

Pinned Loading

  1. Automated-Review-Analysis-Pipeline Automated-Review-Analysis-Pipeline Public

    Python pipeline that codes Spanish-language survey and review exports from Shopify stores into themes, sentiment and privacy-safe reports. Packages the customer-feedback workflow I ran at Unmade.

    Python

  2. ab-test-readout ab-test-readout Public

    A/B test readout pipeline: data checks (incl. sample ratio mismatch), z-tests with Holm correction, bootstrap, power/MDE, SQL cross-check in DuckDB, and an Excel decision readout. Shown on a 90k-pl…

    Jupyter Notebook

  3. GTM-Cohort-CAC-LTV GTM-Cohort-CAC-LTV Public

    Cohort retention, LTV, and CAC in DuckDB SQL + Python on ~1M real UCI retail order lines: SQL cleaning with a logged audit trail, censoring-aware cohorts, bootstrap CIs by country and acquisition s…

    Python

  4. Retail-Trend-Activation-Radar Retail-Trend-Activation-Radar Public

    When does each market search, and in what word? Five years of Google Trends for the US, UK, Japan, and Mexico in local languages: seasonal calendars, local-vs-English keyword share, and a monthly m…

    Jupyter Notebook

  5. SylviaZam SylviaZam Public

    My GitHub profile.