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Building Marketing Things
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Building Marketing Things

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Michael

Marketing. Finishing an MBA. Former battle rapper.

Bridging the culture that raised me with the technology of the future.

I build Claude Skills out of mechanics I learned in rooms with no HR department. Battle rap, DJing, producing, sampling. Technique the culture spent fifty years refining, because the feedback was instant and the cost of being wrong was getting laughed at.

Most people write the essay about it. I shipped the tools.

Seven of them. Public, MIT licensed, installable in one line. They work as a set, in this order.

battle-tested writes the line. Marketing copy built with battle rap mechanics. Angle, scheme, setup and punch, rebuttals, and a crowd test that kills anything you can't back.

versus picks the fight. Which competitor to take on, whether naming them helps or hurts, and when to stand down. Four verdicts, four kill rules.

subtext reads what came back. What a message is actually saying, with every finding tied to a quoted feature and a mandatory innocent reading before anything ships.

sequencing fixes the order. DJ set construction for decks, agendas, talks, and pages. Every item gets a job. The walkout mode finds the exact seam where you lose people.

sampled checks whose it was. Whether the idea you're about to publish already belongs to somebody. Sources, dates, and an honest coverage statement every time. It will never tell you something is original.

headroom leaves room. The beat that sounds best alone is the worst beat to rap on. Finds where your deck or template is standing on the toes of the person who has to use it.

freestyle asks if you made it for this room. Change the name, the company, the occasion. Whatever survives all five swaps was never about them.

Every README has a real demo in it, run on real work, including mine getting taken apart.

Start with battle-tested. It's where the whole thing came from.

michaeldoesmarketing.com · LinkedIn · @DigitalDegener8

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  1. battle-tested battle-tested Public

    A Claude Skill that writes marketing copy using battle rap mechanics. Angle, scheme, setup and punch, rebuttals, and a crowd test. Finds the positioning problem under your headline, then scores eve…

  2. Subtext Subtext Public

    A Claude Skill that tells you what a message is actually saying, and shows its work. Evidence-tiered subtext analysis for job rejections, performance reviews, investor passes, and any message that …

  3. Sequencing Sequencing Public

    Your deck drags and you can't say where. A Claude Skill that finds the exact seam where you lose people and rebuilds the order around it, using the set construction logic DJs and comics have run fo…

  4. Sampled Sampled Public

    Don't bite someone else's style. A Claude Skill that checks whether the idea you're about to publish already belongs to someone, and what you owe them. Sources, dates, and an honest coverage statem…

  5. Freestyle Freestyle Public

    Did you write this for them, or did you bring a written? A Claude Skill that tests whether your cover letter, cold email, or pitch was made for the person it's going to, or is a template performed …

  6. Versus Versus Public

    A Claude Skill that picks your fight before you write the copy. Decides which competitor to take on, whether to name them, and when to stand down, using battle rap matchup logic.