Creative technologist and innovation strategist based in Gothenburg, Sweden. I help startups and innovators turn ambitious ideas into successful products by refining the user journey and ensuring adoption throughout the process.
My background is in interaction design, cognitive science and entrepreneurship. I worked at Arduino as a user experience researcher and educational technology specialist, and I'm now studying for an MSc in Entrepreneurship and Business Design at Chalmers University of Technology.
Portfolio: liamaljundi.com · LinkedIn: liam-aljundi · Behance: liamAljundi · Email: contact@liamaljundi.com
- Vision and strategy: defining what makes a product matter and aligning the whole product journey around it, with sprint workshops that keep teams moving.
- Usability and adoption: designing with care for real people, using cognitive science and iterative testing, so products aren't just used but loved.
- Integration and aesthetics: bridging physical and digital with thoughtful, simple and desirable design that feels natural to use.
| Project | What it is | My role | Read more |
|---|---|---|---|
| Arduino Explore IoT Kit | An educational IoT kit commissioned by Arduino to teach sustainability (2022) | User researcher and content manager | Explore IoT Kit case study |
| Arduino Alvik | An educational robot car that teaches robotics for all levels; shortlisted for a BETT Award (2023/24) | User researcher and content manager | Alvik case study |
| Scentony | A device that blends multiple scents dynamically, donated to the NoseWise research team (2019) | Idea definition, user research and electronics | Scentony case study · Scentony code |
| Moving Mathematics | A kit that turns mathematics education into a tangible, engaging experience; BSc thesis (2021) | Research, prototyping, hardware and software, testing | Moving Mathematics case study · Moving Mathematics code |
- Arecibo 9 Mission: a sci-fi interactive fiction game with an audio decoder puzzle, made for an essay on overcoming the lack of choices in interactive fiction. Play Arecibo 9 Mission.
- Rakeful: a digital Zen garden where you rake patterns into sand particles. Try Rakeful.
- bike-touch-navigation: a bike handlebar that guides the rider through touch, using servo motors.
- camera-vision: an artistic piece about the relationship between spaces and people, using camera-based face tracking.
- light-interaction: interactive light objects built with Arduino and websockets, exploring focus while studying.
Open to part-time collaborations, consulting and project-based roles. Get in touch.


