Add GAM ts cohort attribution design spec - #1028
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What
Adds the design spec for GAM attribution of Trusted Server A/B traffic: a page-level GPT key-value (
ts=true) set viagoogletag.setConfigso Google Ad Manager reporting can segment impressions/clicks from pages delivered through Trusted Server against the unmodified production cohort.Docs-only. No code changes, no implementation.
Status: Design.Scope of this PR
docs/superpowers/specs/2026-07-15-gam-ts-cohort-attribution-design.md.main(excludes unrelated work that was sharing the original spec branch).Open blocker — do not implement yet
The marker key name is not finalized. The spec provisionally uses
ts, but the character-limit basis for rejecting the more descriptivetrusted_serveris unconfirmed (SOAP/REST document a 10-char key-namelimit; other Help Center material implies 20; provisioning surfaces differ). This must be preflighted in the target GAM network before the contract is fixed:Follow-ups before an implementation plan is written
An external review raised additional design items to fold in once the key contract is settled: label GAM results as descriptive delivery attribution (not causal); make the inferred production partition executable (exact eligible units, identical A/B report filters, preflight zero-counts,
0 ≤ Report B ≤ Report Ainvariants); acknowledge monitoring cannot prove per-response completeness; specify rollback drain ordering; extend the collision audit to Prebid-generated slot targeting (pbjs.bidderSettings,adserverTargeting,setTargetingForGPTAsync); and preflight Enhanced key-value reporting availability/billing.No implementation plan exists yet (
docs/superpowers/plans/); it should be written against a main-rebased branch after #1027 resolves.