EAIS LAB brand assets

The EAIS LAB mascot and identity system, used by eaislab.com. The original assets in logos/ remain available for existing consumers.

Open the asset gallery locally to preview all marks and expressions.

Current identity

Asset	Original	Web version	Use
Standard mascot	PNG	WebP	Home and welcome
Horizontal wordmark	PNG	SVG	Header and footer
Compact badge	PNG	WebP	Large icons and about page
20 expressions	PNG	WebP sheet	Contextual illustrations
Browser icon	—	SVG	Small cat-head mark
Apple touch icon	—	180px PNG	Home-screen icon

The four supplied originals are preserved unchanged, including their alpha channels. SVG assets embed raster artwork and frame it without redrawing; they are not vector source files. Each expression SVG is self-contained.

Expressions

Listed left to right, top to bottom in the original sheet:

Row	Individual assets
1	Hello · Excited · Coding · Approve · Heart
2	Thinking · Idea · Confident · Laughing · Sleeping
3	Running · Reading · Celebrating · Presenting · Sad
4	Peeking · Wink · Coffee · Waving · Back

Usage

• Keep a light, uncluttered interface with blue actions; reserve cyan and yellow accents for the artwork and occasional highlights.
• Use the horizontal mark for brand locations, not for every textual mention.
• Use the full badge at large sizes; prefer the cat-head favicon for tiny icons.
• Match expressions to meaning: idea for research, coding for projects, reading for publications, heart for joining/contact, thinking for a missing page.
• Random decoration belongs in a reserved footer area. Choose coffee, peeking or waving once per page load; do not swap expressions during reading.
• Keep aspect ratios, reserve layout space and avoid obstructing content.
• Keep meaningful link text accessible; decorative artwork should be hidden from assistive technology. Do not communicate an error solely through an expression.

Cloudflare Images delivery

All 26 web assets (six primary assets and 20 expressions) are uploaded to Cloudflare Images. The delivery manifest records public URLs, image IDs, source paths and checksums. The website consumes those CDN URLs; this repository remains the original artwork and backup library.

After rebuilding changed artwork, upload with:

python3 scripts/upload-cloudflare-images.py

Requires Python 3, curl, and a GitHub CLI login with write permission for the website repository. It uses the website's existing Images Worker to allocate uploads, then sends files directly to Cloudflare without forwarding the GitHub credential. Unchanged files are skipped. The manifest contains no credentials.

Use the aspect-preserving content variant. Verify delivered SVGs visually: Cloudflare sanitizes them and may transcode their embedded raster artwork.

Rebuild

Requires Node.js and ImageMagick (convert):

node scripts/build-brand-assets.mjs

The script encodes web-sized copies and builds the viewport manifest and standalone SVGs. The website uses one shared WebP sheet plus expressions.json, avoiding repeated sheet downloads.